Everything in the Core Playbook, plus prompts and a tracker built around the HVAC service calendar.
Missed seasonal maintenance is one of the biggest quiet revenue leaks. Customers who would happily rebook simply never get asked. This pack times that outreach for you.
| Window | Push | Why now |
|---|---|---|
| Late Feb to Apr | AC startup, spring tune up | Beats the first hot week, when everyone calls at once |
| Jun to Aug | Summer emergency surge management | Peak breakdown season, the goal shifts to triage |
| Sep to Nov | Furnace, heating tune up | Same logic as spring, ahead of the first cold snap |
| Dec to Feb | Winter emergency heat | Highest urgency, customers expect same day |
Spring startup, summer surge, fall tune up, winter emergency heat. Knows when to reach out before the customer thinks to call.
Built around the two causes that show up most in HVAC: seasonal bookings made long in advance, and silent double booking with other providers.
Log system type, filter size, and last service date. The next seasonal push calculates itself from there.
Pairs with the Core Playbook. No subscription on either, ever. See pricing for both.
PRIMUS CO.