Primus Co. builds the complete local marketing system that gets trades businesses ranked on Google, cited by AI, and booked. While everyone else is still optimizing for the search engine of yesterday, we're building your presence for where customers are searching today.
Search has fractured. Your customers aren't just typing into Google — they're asking ChatGPT which company to call, using Perplexity to compare their options, and letting Google's AI pick a winner before the results page even loads. If you're only optimized for one surface, you're invisible on the others.
| Traditional SEO | GEO | |
|---|---|---|
| What it targets | Google's crawler — keywords, backlinks, page structure | AI training signals — entity authority, structured data, brand citations across the web |
| How it works | Ranks your pages for specific keyword queries on the Google SERP | Gets your business recommended and cited directly in AI-generated answers |
| The result | A spot on a results page — which users may or may not click | Your business named in the AI's answer with zero competition for that recommendation slot |
LLMs don't read your site the way Google does. They learn from how consistently your business information appears across trusted sources, how often your brand is cited in context, and whether structured signals confirm you're legitimate and established in your category.
Google Business Profile isn't just for maps anymore — it's one of the most trusted data sources AI engines pull from when generating local recommendations. A fully optimized, actively maintained GBP feeds your GEO authority across every platform that matters.
Virtually no one is doing GEO for trades businesses right now. The contractors who build AI authority in 2025 and 2026 become the default answer when a homeowner asks their AI assistant who to call — and that position compounds over time.
We work exclusively with owner-operators — the people doing the work, running the crew, and answering the phone themselves. If you're too busy building a great business to figure out Google, that's exactly who we built this for.
You keep homes comfortable year-round, but your competitors keep showing up above you. We fix your local presence so the next homeowner searching for heating and cooling help finds you first — not the guy who barely answers his phone.
High Demand VerticalBig jobs, long timelines, and customers who research before they call. We build the GEO presence that makes your work show up when and where those high-value searches happen — before anyone else in your market figures out this channel exists.
Highest OpportunityMost fence companies still rely on yard signs and word of mouth. We build you the kind of local digital presence that sends qualified leads your way on autopilot — while your competitors are still hoping a neighbor recommends them.
Untapped MarketQuick jobs, clear pricing, repeat service — and almost no competition online for the companies that show up. We position your business to capture those high-intent local searches that are already happening, with nobody solid to answer them.
Low CompetitionPlumbers, electricians, roofers, landscapers, painters — if you're a skilled trade professional who depends on local customers finding you, we build the GEO presence that puts you in front of them first. Same system, same results, built for your trade.
All Skilled Trades